How to be more productive

When are you at your most productive? For maximum productivity, work in 90 minute cycles with a 20 minute rest period in between. We have a basic rest/ activity cycle which is to work for 90 minutes (peak at 45) then rest for 20 minutes before starting again. Does this work for you? Professor Nathaniel […]

More customers isn’t always the answer

Getting new customers is the most expensive way to grow your business. According to many sources, it can be seven times more expensive to get a new customer than to sell more to existing ones. Before spending money on finding new customers, think about doing these things instead: Add value to what you sell; do […]

Is your business average?

“The average SME does xyz …” A lot of articles, reports, infographics etc., use this sort of title in order to persuade us to use a product or take action on something. All it really does is raise a lot of questions. If SMEs were surveyed we need to know how many and what sort. […]

Are you listening?

Listening is an essential sales skill Ask what makes a good sales person and the unequivocal answer is “be a good listener”. Here’s the thing: Listening is just as important on-line as in person. When someone is looking for recommendations for services or products they prefer to ask people they trust rather  than rely on […]

How much would you pay for an ice-cube?

Could an ice cube be worth $8? Gläce Luxury Ice apparently is. You can choose from the traditional cube shape called G3 (G-Cubed) or the Mariko sphere. Sweep away all the hyperbole of the purity of the water, the re-sealable pouch that avoids contamination, the melt rate and the hand crafted surfaces and what you’re […]