Powerful testimonials really do persuade people to buy. We all like to see proof of how good something is before we buy it. We want to see if the people who bought it are like us (have the same problems, needs, desires or aspirations). We like to see if we’re in the same tribe, group, clan, […]
There are lots of great stories about friends who start businesses and have fun while they make money. What isn’t so well known are the disagreements, disappointments and misunderstandings that can lead to either the business or the friendship biting the dust -sometimes both. I was asked by Harry Wallop, FT Journalist for a comment […]
Managing time is all about making a plan and sticking to the plan. Here’s a process for staying in control: 1. Separate working time from personal time. 2. Decide on the hours you’re going to work in your business each day and mark them on a planner (9-5, 10-2 or whatever. Include meal times and […]
When are you at your most productive? For maximum productivity, work in 90 minute cycles with a 20 minute rest period in between. We have a basic rest/ activity cycle which is to work for 90 minutes (peak at 45) then rest for 20 minutes before starting again. Does this work for you? Professor Nathaniel […]
Getting new customers is the most expensive way to grow your business. According to many sources, it can be seven times more expensive to get a new customer than to sell more to existing ones. Before spending money on finding new customers, think about doing these things instead: Add value to what you sell; do […]