Is creativity an act of survival?

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Is creativity an act of survival or is survival an act of creativity? I’m reading “12 Notes: On Life and Creativity” by Quincy Jones and one of the things he says is, “ … being creative isn’t simply a matter of what type of brushstroke you use or what key changes you write. I believe […]

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Do you think of your potential customers as heroes?

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Who is the hero in your story – you or your customers? Work Smart Not Hard Tip No. 32 in a series written for Indie Cambs. Most of us don’t like selling and that can be a big barrier when you need to attract new customers. How would it feel if, instead of trying to […]

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