How are your customers feeling about world events?

Do we carry on as usual or sell it all and take that trip? Work Smart Not Hard Tip No. 47 in a series written for Indie Cambs We’re once more plunged into world events that threaten to disrupt our lives and businesses and over which we have very little say or control. In circumstances […]

How networking works

Imagine going to a series of events where you meet a lot of different people. You find out their name and what they do but not much else. Maybe you follow up with an email / phone call / WhatsApp and arrange to have a longer chat. Maybe you have contacts in common. You might […]

What is the number one priority you’re avoiding?

“You’re avoiding committing to a single, explicit go-to-market focus” Work Smart Not Hard Tip No. 46 in a series written for Indie Cambs Members of my network of independent business owners who use AI tools asked it this question last week. Some of the answers were a real wakeup call: “You’re avoiding creating one clear, […]