Are you vanilla or marmite?

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Someone just described me as Marmite! Was I surprised? No. Was I offended? No.     It cropped up because the person I was talking to had just said that he likes to be liked. He goes out of his way to get everyone to like him. The result? He feels that people overlook him […]

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Poor pricing is what keeps most businesses poor

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Should you compete on price? Too many small businesses think they have to compete on price in order to get customers. Unless you are producing products where competitive pricing is the norm this is not a good idea. Almost every client I start working with is undercharging. When they are eventually persuaded to put up […]

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