Imagine going to a series of events where you meet a lot of different people. You find out their name and what they do but not much else. Maybe you follow up with an email / phone call / WhatsApp and arrange to have a longer chat. Maybe you have contacts in common. You might […]
Most people avoid negotiating because it makes them uncomfortable Negotiation, like selling, is an essential business skill but most small business owners try to avoid doing both. Why do we get uncomfortable in these situations? Some people just don’t like talking about money* but not all negotiations are about money so there’s more to it […]
Don’t let your small business become your prison. Many people start a business because they want more freedom but then they imprison themselves by never earning quite enough and always putting clients’ needs before their own. Being self-employed doesn’t mean you have to work 24/7 and panic every time there’s a Bank Holiday that you […]
There is no secret to making money – stupid or otherwise. I can’t claim credit for any of this … its been said by many people many times but ignored by many more! The stupid simple secret to making money is: Solve a problem for a specific group of people who have money to pay […]
You don’t need to think about marketing yet. You don’t need social media accounts yet. You don’t even need a business name or a domain name yet. Starting a business doesn’t start with marketing. It starts with money. Most businesses fail because they run out of money before they start making any. Even more get […]