The stupid simple secret to making money

There is no secret to making money – stupid or otherwise. I can’t claim credit for any of this … its been said by many people many times but ignored by many more! The stupid simple secret to making money is: Solve a problem for a specific group of people who have money to pay […]

Don’t think about marketing yet.

You don’t need to think about marketing yet. You don’t need social media accounts yet. You don’t even need a business name or a domain name yet. Starting a business doesn’t start with marketing. It starts with money. Most businesses fail because they run out of money before they start making any. Even more get […]

Time and money

A client who was feeling overwhelmed just asked for help in deciding what to spend time on and what to let go. When we’d finished our session and he was feeling more in control I was reminded yet again that time and money are the two things that small business owners struggle with the most. […]

You don’t need an elevator pitch

Have you ever heard an elevator pitch that took your breath away? Have you ever listened to a 60 second pitch without your eyes glazing over? By the time you get to the tenth person in the room spouting “I help my clients to xxx  … “,  are you ready to run away screaming? Me […]

Why are fights so popular on social media?

What do you think when you see people having an argument on social media?