You don’t need to think about marketing yet. You don’t need social media accounts yet. You don’t even need a business name or a domain name yet. Starting a business doesn’t start with marketing. It starts with money. Most businesses fail because they run out of money before they start making any. Even more get […]
A client who was feeling overwhelmed just asked for help in deciding what to spend time on and what to let go. When we’d finished our session and he was feeling more in control I was reminded yet again that time and money are the two things that small business owners struggle with the most. […]
Have you ever heard an elevator pitch that took your breath away? Have you ever listened to a 60 second pitch without your eyes glazing over? By the time you get to the tenth person in the room spouting “I help my clients to xxx … “, are you ready to run away screaming? Me […]
What do you think when you see people having an argument on social media?
How do you decide whether to use Twitter, Facebook, LinkedIn, Instagram or something else?