Nobody cares about what you do until they care about who you are

Who do you know? “No-body really cares about what you do until they care about who you are” Truth: unless you are one in million, there are other people doing more or less what you do. You can have a USP, you can niche, you can differentiate on price or packaging or delivery or options […]

Why you should sack your client

Some clients just stink The most heart rending calls I get from my clients are when they are deeply unhappy with one of their own clients. They feel sick every time they hear them on the phone because the call is usually bringing a deadline forward, changing the scope of the project, making unreasonable demands […]