What are you *really* selling?” Someone I was mentoring in Drive, the Collaborative Network said they’d been told “You’re trying to sell broccoli when all people want is chocolate”. It shook their confidence and made them wonder if they needed to change what they were doing. I thought the remark missed the point. Chocolate is […]
There is no secret to making money – stupid or otherwise. I can’t claim credit for any of this … its been said by many people many times but ignored by many more! The stupid simple secret to making money is: Solve a problem for a specific group of people who have money to pay […]
Do you get sales from social media? If you lost your account what would happen? Work Smart Not Hard Tip No. 8 in a series written for Indie Cambs I’ve been using social media since 2008 and it has had a huge influence on how my business has developed. However, using platforms we can’t control […]