What does it mean to be authentic? The general definition of something that is authentic is that it’s genuine, bona fide, being actually and exactly what is claimed. This begs the question, how does this fit with most marketing? There are more definitions of marketing than seem possible for something that is essentially about creating […]
In your internal conversations what do you assume people think of you? I was just wrapping up a call with a client when I asked about the voluntary work he was doing at weekends. “I’m dreading going back in to be honest” he said, “I think I’ve antagonised the organiser.” Of course I needed to […]
“It’s not hard so why would anyone pay me for doing it?” I’ve had quite a few conversations about this. Picasso was sitting in cafe when a woman asked him to sketch her. A few minutes later, he handed her the sketch. She was thrilled and asked how much she owed him. “5000 francs, madam,” […]
When you fail at something do you sink into despair or bounce back and try again? Whatever we do for a living, we are all in the business of trying to persuade someone to give up something they value: attention, money, time, effort, etc., for something we offer them in exchange. That could be a […]
Small business owners are usually not great fans of planning. Most people start a business to do the thing they’re good at, and that’s not the boring businessy stuff. Add to this the uncertainty of a world in chaos and planning of any sort can seem futile. But I’m still banging on about planning and […]
