People who don’t like us are unlikely to buy from us. It’s a stark truth but one that every small business owner is familiar with. People buy “us” first. I just read a book, set in the 1950’s in which one of the characters was an old style salesman, trying to sell jars of pickled […]
Pricing is about so much more than creating revenue. Work Smart Not Hard Tip No. 53 in a series written for Indie Cambs When you examine your business and decide you need more profit, one of the easiest ways to do this is to increase prices. This usually brings up the issue that a price […]
How poor pricing kept a whole population poor. I often talk about how poor pricing keeps a business poor but I’ve just read an account of how the population of a whole country was affected by poor pricing. This didn’t happen because the economists got the maths wrong, but because ideology was deemed to be […]
How you use the time you spend working on your business has a huge impact Work Smart Not Hard Tip No. 52 in a series written for Indie Cambs Last week I got a message that made me determined to keep asking this question! “I think I need this to pop up on my computer […]
When you have a plan and an obstacle gets in the way do you see it as a sign to change direction? When I asked my group of independent business owners this question these are some of the answers I got: I am a very stubborn person in some ways, which means I tend to […]