Social networking v social media
I was recently asked to be a last minute stand in for a speaker at the very first Cambridge Social Media Day #CSMDay2018 .
While I’m no stranger to public speaking, or to social media, I haven’t given a presentation on that topic for a long time
a) because I don’t like conferences or large groups of people I don’t know
b) because I don’t like hype and hoopla
c) because I fell out of love with social “media” a long time ago.
The only reason I agreed to do the talk was because of the organiser.
Lenka Koppová started her business just three years ago and it was immediately obvious that she wanted to do things differently.
She set out “to help entrepreneurs to grow by using social media the right way.”
To Lenka this meant being deliberately different to 90% of the social media consultants who make unrealistic promises, set up automated services, take your money and walk away.
Over the past three years, Lenka has worked with many members of Drive, the Partnership Network, she has orchestrated Social Media Challenges, taken many Ask the Expert sessions and has done exactly what she says to “help entrepreneurs to grow by using social media the right way.” She also does a huge amount of free work for charities, and #CSMDay supported three of these.
Cambridge Social Media Day 2018
Lenka spent a lot of time travelling far and wide attending many social media conferences, and this gave her the idea of bringing all her favourite conference speakers to Cambridge and inviting her extensive network of entrepreneurs to come together for the day.
I have to admit, I had only heard of two of the speakers, so when Lenka asked me to step in at the last minute it was purely my trust in her judgement that made me accept.
Why are these new social media stars different?
Unsurprisingly, Lenka’s choice of speakers reflects her own values and every one of them was explaining their own version of the same message:
- be personal,
- be social,
- be helpful,
- be interesting,
- have a plan,
- measure results,
- make connections,
- have fun
- and network.
This is a far cry from most of the advice that small businesses are given, and made me very happy!
Small businesses have always had the advantage over corporate enterprises when it comes to social media but have too often been lured into copying the big brands by using impersonal, automated approaches that need big budgets and lots of people.
I’m delighted to see that there are new voices giving practical, realistic advice to small businesses and honoured that I had the chance to join them!
The line up of speakers: Andrew Pickering, Pete Gartland, Rachel Extance, Tim Lewis, Natalie Hailey, Nicky Pasquier, May King Tsang, Pippa Akram, Nicole Osborne, Rebecca Fordham, Simon Hall, Paul Ince, Nicky Shepard and Leanne Ehern along with Kim Vergrugge, for whom I subsituted.
The event was a huge success, and a brilliant achievement for Lenka, who not only inspired people to come, but brought together a superb team of people who did all the behind the scenes work to make it happen. This is real inspirational leadership!
Tickets are already on sale for Cambridge Social Media Day 2019 and the success of the first one pretty much guarantees they will soon be sold out!
If an old cynic like me can be inspired, I’m sure it will be fabulous!