Entries by Ann Hawkins

How networking works

Imagine going to a series of events where you meet a lot of different people. You find out their name and what they do but not much else. Maybe you follow up with an email / phone call / WhatsApp and arrange to have a longer chat. Maybe you have contacts in common. You might […]

What is the number one priority you’re avoiding?

“You’re avoiding committing to a single, explicit go-to-market focus” Work Smart Not Hard Tip No. 46 in a series written for Indie Cambs Members of my network of independent business owners who use AI tools asked it this question last week. Some of the answers were a real wakeup call: “You’re avoiding creating one clear, […]

Decisions are like hats, haircuts and tattoos

Making decisions doesn’t have to be hard. I believe that more people fail from failing to make a timely decision than from making the wrong one. If you make a decision that proves to be wrong you can usually correct it (we’re talking about business here, not open-heart surgery). If you procrastinate about making a […]

What do your customers really want?

Customers needs are changing and small businesses have the answer! Work Smart Not Hard Tip No. 45 in a series written for Indie Cambs At the start of each new year we’re bombarded with the same questions: “What do you want this year? What are your goals? What are your resolutions? What will you achieve? […]

On seeing others and being seen

Why being truly seen — and seeing others — may be our most powerful act. Have you ever felt that someone has seen you for who you really are, who understands what you mean, what you intend, and how you want to make others feel? For almost ten years I’ve been bringing together a group […]