Pricing and the perception of value

Pricing is about so much more than creating revenue. Work Smart Not Hard Tip No. 53 in a series written for Indie Cambs When you examine your business and decide you need more profit, one of the easiest ways to do this is to increase prices. This usually brings up the issue that a price […]

Red Plenty – another look at the importance of pricing

How poor pricing kept a whole population poor. I often talk about how poor pricing keeps a business poor but I’ve just read an account of how the population of a whole country was affected by poor pricing. This didn’t happen because the economists got the maths wrong, but because ideology was deemed to be […]

Are you using your time in the best way to make your business more profitable?

How you use the time you spend working on your business has a huge impact Work Smart Not Hard Tip No. 52 in a series written for Indie Cambs Last week I got a message that made me determined to keep asking this question! “I think I need this to pop up on my computer […]