What does your business stand for?

What do world events mean for you and your business? I saw this conversation on LinkedIn where someone was asking why it takes things like trade wars and tariffs for people to realise the value of what we produce in the UK and wondering how we make Buy British a long-term commitment, not just a […]

Does your business have a fan club?

In a world where human connection is at a premium how could this work for your business? Work Smart Not Hard Tip No. 35 in a series written for Indie Cambs. Last month I talked about 2025 being a year when we need to review how we work smart because it’s clear that business as […]

What does working smart, not hard look like in an unsettled world?

Changing the focus to create a new balance Work Smart Not Hard Tip No. 34 in a series written for Indie Cambs. Working smart, not hard is about balancing time and money, and whether we’re in a growing economy, a recession, or navigating Covid, the basic principles are the same: Use your time well to […]

Do you think of your potential customers as heroes?

Who is the hero in your story – you or your customers? Work Smart Not Hard Tip No. 32 in a series written for Indie Cambs. Most of us don’t like selling and that can be a big barrier when you need to attract new customers. How would it feel if, instead of trying to […]

Why is it so hard to manage time?

Time management is harder now than it’s ever been – and getting worse. Why? “The mere consciousness of an engagement will sometimes worry a whole day” said Charles Dickens (c.1850). If Dickens felt like this when he probably had very few appointments it’s no surprise that most people are constantly anxious about what’s coming up […]