What’s a good customer and how do we get more of them?

Apart from making money, what do you love about working for yourself? Work Smart Not Hard Tip No. 27 in a series written for Indie Cambs. The main reason most people start a small business is freedom. You get to be your own boss, not answerable to anyone, choose the type of work you do, […]

Working smart just got a lot easier

A.I. is having a big effect on how small businesses work. Work Smart Not Hard Tip No. 26 in a series written for Indie Cambs. You’d have to be living under a rock not to have heard about how ChatGPT and other A.I. tools are impacting how every type of business works. If you’re tempted […]

Do you know exactly what you need to do but still manage not to do it?

Does something always happen to stop you from doing what you need to do? Work Smart Not Hard Tip No. 25 in a series written for Indie Cambs. I sacked a client last week. We’d spent a year working together. We worked out his goals and created a plan to get him from where he […]

How do you achieve your goals with the least effort?

Working Smart Not Hard First you have to have a clear goal. Goals The most common goal for a small businesses is the earnings of the business owner. How much money do you want to take out of the business to live on (or retire on)? Then you need a plan. What do you need […]

Why should a small business use email marketing?

Helen Lindop was invited to give a talk on the benefits of email marketing for small businesses to members of Indie Cambridge. Helen works with small businesses on email marketing strategy, training, management, and set up. Her website www.helenlindop.com has lots of tips and ideas for how to use email marketing effectively. These are the […]