Your business has different needs to you

People and businesses have very different needs Work Smart Not Hard Tip No. 48 in a series written for Indie Cambs One of the things that has always fascinated me about businesses is that they all run the same way: You find something that people want or need. You work out how to supply it […]

How are your customers feeling about world events?

Do we carry on as usual or sell it all and take that trip? Work Smart Not Hard Tip No. 47 in a series written for Indie Cambs We’re once more plunged into world events that threaten to disrupt our lives and businesses and over which we have very little say or control. In circumstances […]

What is the number one priority you’re avoiding?

“You’re avoiding committing to a single, explicit go-to-market focus” Work Smart Not Hard Tip No. 46 in a series written for Indie Cambs Members of my network of independent business owners who use AI tools asked it this question last week. Some of the answers were a real wakeup call: “You’re avoiding creating one clear, […]

What do your customers really want?

Customers needs are changing and small businesses have the answer! Work Smart Not Hard Tip No. 45 in a series written for Indie Cambs At the start of each new year we’re bombarded with the same questions: “What do you want this year? What are your goals? What are your resolutions? What will you achieve? […]

Power and Choice

Are you in control of your business? How much power and choice do you have? Work Smart Not Hard Tip No. 44 in a series written for Indie Cambs It may feel that the control we have over our own destinies is being eroded so it’s a good time to remember that as independent business […]