I was asked to do a 30 minute presentation on working smart and had to do a lot of pruning to get it down to the basics.
How do you decide whether to use Twitter, Facebook, LinkedIn, Instagram or something else? The usual advice is to go where your ideal customers are. How do you know where your ideal customers hang out? It’ll be in your social media plan. How do you know who your ideal customer is? It’ll be in your marketing plan. […]
No business is done until a sale is made I know a ton of people who are happy to dive in and try marketing but hardly any who will have a go at selling. Lots of small business saw the arrival of inbound marketing as a good reason to ditch the need to learn about […]
This quote, from Neil Bharadwa of Cambridge Fruit Company, made a lot of people laugh, but also made them think. Renowned businessman Jim Rohn once said, “You’re the average of the five people you spend most of your time with.” We often underestimate the importance of the company we keep. I hope that the people you spend […]
Should you compete on price? Too many small businesses think they have to compete on price in order to get customers. Unless you are producing products where competitive pricing is the norm this is not a good idea! Almost every client I start working with is undercharging. When they are eventually persuaded to put up […]