What are you *really* selling?” Someone I was mentoring in Drive, the Collaborative Network said they’d been told “You’re trying to sell broccoli when all people want is chocolate”. It shook their confidence and made them wonder if they needed to change what they were doing. I thought the remark missed the point. Chocolate is […]
Over 4 million people in the UK created their own job. More people start a business because they want to be their own boss and have choice over how they spend their time than for any thought of making a fortune or creating a business empire. Micro businesses continue to dominate the UK with 74% […]
If you work for yourself the most valuable asset in your business is you. I was working through this with a client who was struggling to do all that he wanted in his business. If that’s you too I hope this helps! How much time do you set aside to take care of your own […]
Every business is a people business. Whatever kind of business you run you’re going to be selling to a person. A real, live, human being. At one end of the scale you may never meet them and they could just click a button to buy from you. Even at this level, most people want to […]
If you’re reading this as a small business owner you should know that you are not an ordinary mortal. You are a rare breed of person who has decided to take control of your life by running your own business and succeeding or failing on your own terms. However, you only have the same average […]
