Why likeability is important in business

People who don’t like us are unlikely to buy from us. It’s a stark truth but one that every small business owner is familiar with. People buy “us” first. I just read a book, set in the 1950’s in which one of the characters was an old style salesman, trying to sell jars of pickled […]

On seeing others and being seen

Why being truly seen — and seeing others — may be our most powerful act. Have you ever felt that someone has seen you for who you really are, who understands what you mean, what you intend, and how you want to make others feel? For almost ten years I’ve been bringing together a group […]

How do you get lucky?

Success depends a lot on luck One of the most annoying things about the way business gurus describe success (as well as the “self-made man” myth) is that they rarely mention how much of it is down to luck. Yes, planning is important. Learning to do things really well is important. Making the right connections […]

You are not the work you do: you are the person you are.

What will you be when you retire? Will you be a Eustabie? Will you introduce your retired self as, “I used to be a consultant / coach / accountant / designer / (whatever)”? Some people spend a lot of time rehearsing their answer to the question, “What do you do?” If you were asked “Who […]

Mastermind Groups

There are many versions of Mastermind Groups, some a lot more effective than others. Andrew Carnegie, the steel magnate who was once one of the richest men in American history, attributed his entire fortune and success to his Mastermind group. The original Mastermind Group Its thought that the idea of Mastermind groups started as far […]