Are you having trouble staying focused? According to Jony Ive*, Chief Design Officer of Apple, there was one exercise that Steve Jobs reminded him of every single day – the practice of saying ‘no’. At least once a day, Jobs would confront Ive and ask him “How many times did you say ‘no’ today?” and […]
Procrastination is when you deliberately seek out distractions to avoid doing something. The thing you’re avoiding might not even be something you dislike but in the moment, something else looks more attractive. The reasons for procrastinating are many and varied. Procrastination is an impulse; it’s deciding to eat healthily and buying salad for lunch then […]
Are you having a one sided love affair with your business? I hear a lot of people saying they “love” their business – usually as an excuse for why they work 24/7. If your business gives you everything you need in return for your love you can stop reading now and go back to it. […]
1) HOW MUCH DOES IT COST TO GET A NEW CUSTOMER? 2 ) WHAT IS THE LIFETIME VALUE OF A CUSTOMER? A lot of small businesses look at the first number to help calculate what they spend on marketing, but without knowing the second number, it’s impossible to calculate if the first number is good […]
Time and money are usually scarce in a growing business To make the most of both, list all the activities in your business and put each one under the spotlight. Mark each one as high or low profit generators, or no profit but essential (e.g. admin). Assume that your time is the most valuable resource […]