Who is the hero in your story – you or your customers?

Work Smart Not Hard Tip No. 32 in a series written for Indie Cambs.

Most of us don’t like selling and that can be a big barrier when you need to attract new customers.

How would it feel if, instead of trying to persuade people to buy from you, you became a friendly guide who helped them find the solution to their problem?

Imagine writing the trailer for a film about your business …

*Voiceover, deep and dramatic:*

“In a world filled with choices… one hero dares to embark on a journey like no other.

Meet Alexis, a curious customer living their everyday life. But something is missing.

Alexis looks sorrowful and says: “I need something better… something more.”

Scrolling late at night, Alexis stumbles upon *your product*. The spark of intrigue ignites.

But every hero faces obstacles…

Confused comparisons. Endless reviews. Ads whispering promises. Doubt creeps in.

“Can I trust them? Will this really work for me?”

In amongst the confusion, like the wise guide you are, you glide into the picture and offer to lead the way to the solution Alexis craves.

You show him a magical plan that explains how he can reach his goal with a minimum of effort.

You quietly assure him, “This is the route to getting what you want Alexis – it’s easy, you just have to follow these simple steps and you’ll get the something better, something more that you’re looking for”

Alexis hesitates and you know that taking action is imperative so you explain, “If you set off on this journey now you’ll soon be enjoying the satisfaction of knowing you made the right decision.”

The camera pans back and shows Alexis two paths – one looks easy but is full of hidden traps that will cause Alexis to lose valuable time, peace of mind and other things that are most valuable to him. The other path shows him striding confidently to the place he wants to be, guided by you, and arriving transformed. Life feels easier, brighter, better.

He sees himself using your product, saying “This changed everything for me.”

In every hero’s journey, there’s a guide… a solution. Are you going to be part of their story?

OK – this is a bit of fun, but if you cast yourself in the role of guide instead of pushy salesperson it makes a big difference – even if the film is only in your head!

What do you think? Will you give it a try?

***With thanks to Māris Prindulis https://storyclicks.us/ who introduced me to this idea!***