“The average SME does xyz …” A lot of articles, reports, infographics etc., use this sort of title in order to persuade us to use a product or take action on something. All it really does is raise a lot of questions. If SMEs were surveyed we need to know how many and what sort. […]
Listening is an essential sales skill Ask what makes a good sales person and the unequivocal answer is “be a good listener”. Here’s the thing: Listening is just as important on-line as in person. When someone is looking for recommendations for services or products they prefer to ask people they trust rather than rely on […]
Could an ice cube be worth $8? Gläce Luxury Ice apparently is. You can choose from the traditional cube shape called G3 (G-Cubed) or the Mariko sphere. Sweep away all the hyperbole of the purity of the water, the re-sealable pouch that avoids contamination, the melt rate and the hand crafted surfaces and what you’re […]
Most businesses are started to solve a problem. A few create delight. If you can do both you should not only be very successful but you’ll probably be very satisfied and fulfilled as well. Do your customers have a pain that your service or product can alleviate? If not, they may have an irrational passion […]
Some clients are just not worth it Following on from the post about sacking a client, a lot of the feedback I had was that people knew when they took those clients on that it was a mistake. Sometimes it was a gut feeling, sometimes they had more concrete indications but they all knew they […]