Is it a good thing to be ahead of the curve? I was talking to a client who described himself as being ahead of the curve and we got to discussing the significance of being in that position. Then I got to thinking about what it actually means. The ‘curve’ is the bell curve, a […]
“How quickly should you move from idea to action without overthinking it?” I just got asked this question because I was wondering how many people who’ve started podcasts took the time to work out if it was a good idea, or just gave in to an impulse because everybody else is doing it. Thinking something […]
Imagine being a personal trainer at the start of lockdown. Should you take your training sessions on-line? Would people pay for them? How much should you charge? Then along comes Jo Wicks. The guy already has a huge on-line following and here he is offering free classes for kids and attracting millions of people who […]
Most people start a business to have more freedom, more choice and more time.
I’m always being asked how to get more people interested in a business (usually by people with little or no marketing budget). My answer is to build an audience of people who like you and what you do. What’s the difference between an audience and a market? Your audience may not be the people who […]