The Discount Myth

When you’ve got a lack of cash in your business what do you do? It can be tempting to offer a discount or have a sale to get some money in. I’d almost always advise exactly the opposite – put your prices UP instead! This is why … What happens when you discount? Discounting can […]

Are you waving or drowning?

Don’t let your business sink! It can happen slowly, gently, almost without you noticing. You may have money coming in, but never quite enough. You may be owed money but just can’t get people to pay on time. Whatever the reason, running out of money is the reason most small businesses fail. Planning is boring, […]

Plans and real life

“Life is what happens while you’re busy making plans” Allen Saunders, John Lennon and others This little cartoon often pops up  on social networks  (it’s creator is never mentioned but it looks like it might have originated at Dog House Diaries – give them a like). The implication is that there’s not much point in […]

Count your beans!

What really counts in business?” I recently read how the Chairman of advertising giant Saatchi & Saatchi tells his corporate bean counters that employee and customer loyalty grows not from reason, but from the heart. He says: “Not everything that can be counted counts, and not everything that counts can be counted.” He uses the quote […]

Why you MUST have a business plan

You have to know what you want to achieve, then make a plan to do it. Note: This post is about making a plan that business owners will use to guide their daily activities and track progress, NOT a plan for investment, bank loans or other third parties.   I just met a man who […]