“The future is not a destination, it’s a direction” This is a quote from Ed Catmull, author of Creativity Inc, a book about Pixar and Disney. A lot of people are understandably more reluctant than ever to make plans right now, but even in a global pandemic we still have some control over the direction […]
Do your customers really value you? “We supplied an office of around 100 people with a daily fresh fruit delivery for the last 7 years. A new Office Manager came in and shook things up a little. She tried to negotiate a discount which, as a quality merchant, I refused to do. She switched to […]
Time and money are usually scarce in a growing business To make the most of both, list all the activities in your business and put each one under the spotlight. Mark each one as high or low profit generators, or no profit but essential (e.g. admin). Assume that your time is the most valuable resource […]
How can you position your business to make more profit? To make the most profit, your business should be jammed as far as possible into one of the points of this triangle. The closer you are to the middle, the harder it will be to make a profit. Is your business Different? Can you […]
When you’ve got a lack of cash in your business what do you do? It can be tempting to offer a discount or have a sale to get some money in. I’d almost always advise exactly the opposite – put your prices UP instead! This is why … What happens when you discount? Discounting can […]
