Poor pricing is what keeps most businesses poor

Should you compete on price? Too many small businesses think they have to compete on price in order to get customers. Unless you are producing products where competitive pricing is the norm this is not a good idea. Almost every client I start working with is undercharging. When they are eventually persuaded to put up […]

How (and why) to network on-line

Why should you network? If you have the sort of business where customers beat a path to your door without you needing to do much you may not need to network. If you’re not in that category, and you don’t have an unlimited advertising budget you need to network. You can network face to face […]

The business roller coaster

Have you ever wanted to give up running a business and look for a job? You’re not alone! George Zitko started his business in 2012 and remembers sitting in his back bedroom trying to save a few pounds on business supplies. He spoke to another business owner who said “Instead of putting your energy into […]

Is social media losing you sales?

Do you rely on social media for your sales? What if using social media for business actually harmed your sales? Internet Psychologist Graham Jones is speculating on new research from The School of Business, University of Philadelphia, that shows that while social media can improve business in the short-term, in the long-term it actually harms […]

Plans are useless

“The future is not a destination, it’s a direction” This is a quote from Ed Catmull, author of Creativity Inc, a book about Pixar and Disney. A lot of people are understandably more reluctant than ever to make plans right now, but even in a global pandemic we still have some control over the direction […]