How can you position your business to make more profit? To make the most profit, your business should be jammed as far as possible into one of the points of this triangle. The closer you are to the middle, the harder it will be to make a profit. Is your business Different? Can you […]
When you’ve got a lack of cash in your business what do you do? It can be tempting to offer a discount or have a sale to get some money in. I’d almost always advise exactly the opposite – put your prices UP instead! This is why … What happens when you discount? Discounting can […]
Don’t let your business sink! It can happen slowly, gently, almost without you noticing. You may have money coming in, but never quite enough. You may be owed money but just can’t get people to pay on time. Whatever the reason, running out of money is the reason most small businesses fail. Planning is boring, […]
“Life is what happens while you’re busy making plans” Allen Saunders, John Lennon and others This little cartoon often pops up on social networks (it’s creator is never mentioned but it looks like it might have originated at Dog House Diaries – give them a like). The implication is that there’s not much point in […]
What really counts in business?” I recently read how the Chairman of advertising giant Saatchi & Saatchi tells his corporate bean counters that employee and customer loyalty grows not from reason, but from the heart. He says: “Not everything that can be counted counts, and not everything that counts can be counted.” He uses the quote […]