Why should you network? If you have the sort of business where customers beat a path to your door without you needing to do much you may not need to network. If you’re not in that category, and you don’t have an unlimited advertising budget you need to network. You can network face to face […]
Does it matter if you call yourself a Freelancer, Entrepreneur or Business Owner? I keep having this conversation with people. I keep being told that it doesn’t matter, “so long as we’re solving problems for our clients”. I think it does matter – a lot. There’s a world of difference between freelancers, business owners and entrepreneurs. […]
How do you know you’re worth it? I was helping someone to review their recently formed business. Given his talents and experience we decided that he could easily move away from a generic, low cost offering to a more specific high value one. We started talking about pricing and I introduced the idea of value […]
Have you ever wanted to give up running a business and look for a job? You’re not alone! George Zitko started his business in 2012 and remembers sitting in his back bedroom trying to save a few pounds on business supplies. He spoke to another business owner who said “Instead of putting your energy into […]
Do you rely on social media for your sales? What if using social media for business actually harmed your sales? Internet Psychologist Graham Jones is speculating on new research from The School of Business, University of Philadelphia, that shows that while social media can improve business in the short-term, in the long-term it actually harms […]