This quote, from Neil Bharadwa of Cambridge Fruit Company, made a lot of people laugh, but also made them think. Renowned businessman Jim Rohn once said, “You’re the average of the five people you spend most of your time with.” We often underestimate the importance of the company we keep. I hope that the people you spend […]
Getting a consistent, alternative perspective on your work is priceless This is an article by Jon Torrens, published on LinkedIn on June 5, 2018 As a self-employed/one-man army/freelance hero, I do everything for my business: marketing, accounts etc, as well as delivering my top-notch training and making sure it’s fresh and relevant. I believe that […]
Someone just described me as Marmite! Was I surprised? No. Was I offended? No. It cropped up because the person I was talking to had just said that he likes to be liked. He goes out of his way to get everyone to like him. The result? He feels that people overlook him […]
Should you compete on price? Too many small businesses think they have to compete on price in order to get customers. Unless you are producing products where competitive pricing is the norm this is not a good idea. Almost every client I start working with is undercharging. When they are eventually persuaded to put up […]
I’m always being asked how to get more people interested in a business (usually by people with little or no marketing budget). My answer is to build an audience of people who like you and what you do. What’s the difference between an audience and a market? Your audience may not be the people who […]