“The future is not a destination, it’s a direction” This is a quote from Ed Catmull, author of Creativity Inc, a book about Pixar and Disney. A lot of people are reluctant to make plans because they feel they are setting themselves up for failure. We’ve never been able to control the future, we can […]
Do your customers really value you? “We supplied an office of around 100 people with a daily fresh fruit delivery for the last 7 years. A new Office Manager came in and shook things up a little. She tried to negotiate a discount which, as a quality merchant, I refused to do. She switched to […]
Present You wants a quick fix, instant gratification, rewards right now. Future You demands harder choices. Before you make promises to Future You, answer this: Why do you care? When you care enough about Future You to stick to the promises you make, you’ll swat away the temptations that Present You whispers in your ear. […]
“How do I find more customers?” Whenever I hear that, I want to jump up and down and shout: “That’s the wrong question!” There are two much, much better questions. 1. How do I RETAIN and sell more to my existing customers? and 2. How do I know when customers find me? The reasons these […]
Are you having trouble staying focused? According to Jony Ive*, Chief Design Officer of Apple, there was one exercise that Steve Jobs reminded him of every single day – the practice of saying ‘no’. At least once a day, Jobs would confront Ive and ask him “How many times did you say ‘no’ today?” and […]