Do you have quotes pinned to your wall? Do you have one that says “Be honest”? Or one that says “Wear clothes”? No? That could be because you’re already in the habit of being honest and wearing clothes so you don’t need to remind yourself. So if you pin something to your wall it usually […]
Most businesses are started to solve a problem. A few create delight. If you can do both you should not only be very successful but you’ll probably be very satisfied and fulfilled as well. Do your customers have a pain that your service or product can alleviate? If not, they may have an irrational passion […]
To make changes, what you need are some new friends and new habits! It’s been said we are a combination of the 5 people we spend most time with. Look at the people you hang out with all of the time. Its likely that your eating habits, overall health, wealth, and levels of success are […]
Some clients are just not worth it Following on from the post about sacking a client, a lot of the feedback I had was that people knew when they took those clients on that it was a mistake. Sometimes it was a gut feeling, sometimes they had more concrete indications but they all knew they […]
Who do you know? “No-body really cares about what you do until they care about who you are” Truth: unless you are one in million, there are other people doing more or less what you do. You can have a USP, you can niche, you can differentiate on price or packaging or delivery or options […]