Getting new customers is the most expensive way to grow your business. According to many sources, it can be seven times more expensive to get a new customer than to sell more to existing ones. Before spending money on finding new customers, think about doing these things instead: Add value to what you sell; do […]
Success in business is not about passion. Of course it’s great if you love what you do. Of course it’s great if you work for a purpose other than to make money. These are bonuses. What makes a business work is the boring stuff. Does anyone want to buy what you want to sell? Are […]
Sometimes we want to change and others don’t want us to. Sometimes others want us to change and we don’t want to. Whatever the reason – we can’t change in isolation. As soon as we make changes, others have to change to accommodate the new version of “us”. So before you consider making changes, make […]
Not all to do lists are created equal Another day, another dollar? Its seven o’clock on a Monday morning and you’ve decided that this is the week that is really going to make a difference. You’ve got your to do list and a goal to get more clients, more orders and more money in the […]
“The average SME does xyz …” A lot of articles, reports, infographics etc., use this sort of title in order to persuade us to use a product or take action on something. All it really does is raise a lot of questions. If SMEs were surveyed we need to know how many and what sort. […]