Entries by Ann Hawkins

How to be more productive

When are you at your most productive? For maximum productivity, work in 90 minute cycles with a 20 minute rest period in between. We have a basic rest/ activity cycle which is to work for 90 minutes (peak at 45) then rest for 20 minutes before starting again. Does this work for you? Professor Nathaniel […]

How to describe what you sell

Are you passing up the chance to captivate customers? Ever landed on a web page and wondered what the business does? Or met someone at a networking event who takes ten minutes of your life and leaves you none the wiser? With so many people vying for our attention, messages that aren’t clear, interesting and […]

What if you’re just not interesting?

Can you just be yourself? What if you’re shy, terrified, tongue tied or just don’t come across well? When I talk to people about engaging with an audience, either in person or on social media, the issue of authenticity often comes up. It seems that some people think being “authentic” means you have to be […]

Is purpose just a marketing tactic?

Are purpose led businesses more successful? The purpose of every business is to make a profit. Most do this by solving a problem or creating delight, and this is what their customers pay for. It could be argued that every business makes the world a better place for its customers but some now declare that […]

How to build a great network

Why you should network for life, not just for business. Business owners are taught to deliver elevator pitches, work the room and distribute business cards. This is why so many people have come to hate business networking. It’s false, impersonal and often very boring. That’s a shame because life, not just business, is made easier […]