More customers isn’t always the answer

Getting new customers is the most expensive way to grow your business.

According to many sources, it can be seven times more expensive to get a new customer than to sell more to existing ones.

Before spending money on finding new customers, think about doing these things instead:

  • Add value to what you sell; do it better, quicker or more quirkily than anyone else (never cheaper unless you’re running an airline or a supermarket).
  • Make your customers feel special; celebrate their anniversaries, birthdays and other special occasions (use a CRM to keep track).
  • Sell them more things; solve more problems or create more delight for them. Do they know about everything you offer?
  • Sell them things more often; offer great deals for repeat business that you don’t have to work hard for, so long as it’s still profitable.
  • Put up your prices (most good customers buy on value not price).
  • Do you tell your story well? The most visited page on a website is the “About” page. People want to know who they’re buying from, what your values are and what they’ve got in common with you. (Even one tenuous link like a shared birthday, school, pet or taste in music makes a sale more likely.)

All of these steps cost a lot less than finding new customers and can make a big difference to your profits. Try them!

Contact me now to get help to grow your business and achieve the breakthrough results your hard work deserves.

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