What does it mean to be authentic? The general definition of something that is authentic is that it’s genuine, bona fide, being actually and exactly what is claimed. This begs the question, how does this fit with most marketing? There are more definitions of marketing than seem possible for something that is essentially about creating […]
Where’s your time going? Work Smart Not Hard Tip No. 3 in a series written for Indie Cambs A few weeks ago I spoke to a business owner who had been spending between five and six hours a day on social media. Between five and six hours… A day… He’d become convinced that posting new […]
How do you make more money? Work Smart Not Hard Tip No. 2 in a series written for Indie Cambs In the last Work Smart Not Hard tip we talked about why most small business owners would love to have more time and how to get it. By concentrating on making more money and using […]
If you work for yourself the most valuable asset in your business is you. I was working through this with a client who was struggling to do all that he wanted in his business. If that’s you too I hope this helps! How much time do you set aside to take care of your own […]
You don’t need to think about marketing yet. You don’t need social media accounts yet. You don’t even need a business name or a domain name yet. Starting a business doesn’t start with marketing. It starts with money. Most businesses fail because they run out of money before they start making any. Even more get […]