To be unique in business you just need a good idea!
Some people are creative and some people aren’t, right?
Look, we can prove it:
Put your palms together, interlace your fingers, note which thumb is on top.
If your left thumb is on top of the right one you are very creative.
If the right one is on top you aren’t.
Do you believe that?
The exercise above is a complete lie.
It’s just made up.
Everyone is born equally creative but the older we get and the more schooling we have, the more we believe we are either academic or creative but rarely both.
This isn’t a fault with us. It’s a fault with the system of education in most western cultures. The system is still based on the 19th Century requirement for factory fodder which needed people to do as they are told, start and end work in response to a whistle or bell, not talk to each other or collaborate and accept a judgement on their aptitudes and abilities based on a very narrow set of tests.
“Most great achievers are practical dreamers” said Napoleon Hill in 1937 after interviewing 500 amazingly successful people.
So why do we tell our children and our staff to stop daydreaming and get on with what they are ‘told’ to do?
Do you believe that you are creative? Or do you believe that you aren’t? To paraphrase Henry Ford, whatever you believe, you’re probably right.
Lots of things could be open to you that you believe might not be.
What does this mean for you if you are running a business?
[pullquote]Everyone wants their business to stand out from the crowd, to be noticed and to attract customers but how do you do this if your business is basically the same as your competitors?[/pullquote]
Telling everyone about your great customer service doesn’t work. It’s what they expect.
Telling them you are passionate about what you do, doesn’t work. Who cares except you?
Your products, your packaging or your pricing could be unique for a while but if they’re any good they’ll be copied.
Being unique is more than having a USP.
There are some great examples of people who have used their own unique style to stand out from the crowd:
The Wine Critic
Gary Vaynerchuck increased the turnover of his family business by several million dollars by recording wine reviews on YouTube. His brash, straight talking style was so different to the elite mystique of the wine world that he stood out a mile just by being himself.
In a world of bullying, egotistical chefs braying about ‘classical training’, young Jamie Oliver, an Essex lad to the core, scruffy, almost inarticulate and severely dyslexic, made good, uncomplicated cooking available to millions of people. His vulnerability, curiosity and ability to connect to people through a shared delight in food has produced a man of exceptional values, who has grown into a great role model and a powerful campaigner for social change.
Accountancy isn’t usually associated with fun but if you were to meet Kelly Anstee, a beautiful young woman who likes to party and who also happens to be an accountant, you might take another view of this world. Kelly connects with people on Facebook and Twitter by talking about music, parties and social gatherings as well as her work. The warmth of her personality shines and the referrals come tumbling in. Highly qualified and competent, she is savvy enough to just be herself and not to try to fit the mould of traditional accountant and her business Tax Swag, reflects her personality and appeals to the people who share her values.
- How can YOU be more innovative and imaginative to create a better future?
- What untapped resources do you have, linked to your own uniqueness?
- What great ideas are lurking just out of your conscious reach?