Remove the technology

Don’t dive into social media The rise in the use of Social Media means that more people are doing their own marketing (or they think they are). Often what they are doing isn’t marketing at all, they’re just producing noise and wondering why it doesn’t work. To build awareness of your business you need a […]

Social Media Clowns

Gary Vaynerchuck explains why he said “99.5% of social media experts are clowns” and why I agree with him. Like Gary, I see lots of small business owners hiring people to ‘do’ their social media for them or advise them on how to use Twitter, Facebook etc without having any idea or track record on […]