The last thing you heard is not the silver bullet.

Looking for a quick fix to your business problems?

There’s one – look! It’s Instagram!!!

There’s another – quick, quick! It’s Facebook Ads!

Let’s try another – slash the prices!

No! It’s SEO that will fix everything!

Have you ever felt like this?

If you run a small business you probably have.

Does any of it work?

Sure … all of those things can work (… maybe not slashing prices!)

How do you know which ones will work for you?

All of your actions should be part of a plan

Pricing is part of your cash flow plan.

Social media is part of your marketing plan.

Marketing is part of your business plan.

A plan steers your actions

A plan starts with your goals.

Every time you need to make a decision, ask, “Will that take me closer or further away from my goals?”
“Where does it fit in my plan?”

True story: I recently spoke to someone who was dispirited by the constant struggle to make a profit. Taking some time out to look at what was happening showed that by increasing sales by just ONE extra a month, their break even point was reduced from two years to one year. Isn’t that worth knowing?

Finding the time to make a plan

When you’re super busy, it can seem counter-intuitive to take time out to make a plan, but planning how to grow your business and how to manage the growth will save you a lot of time, false starts and hitting brick walls.

If you want to give it a go, let me know. It’s not scary, honest.

 

 

 

 

 

 

 

 

 

 

 

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