Do you say you’ll prioritise something and then do other things instead? Work Smart Not Hard Tip No. 11 in a series written for Indie Cambs I was talking to someone – as I do – about why they were always getting side tracked, not doing what they said they wanted to do and letting […]
What is the most profitable activity in your business? Work Smart Not Hard Tip No. 10 in a series written for Indie Cambs I don’t watch The Apprentice (or any show that aims to humiliate people), but I heard a radio clip of Alan Sugar firing a hapless contestant using this justification and for once […]
Nothing about running a small business is ever certain so here’s how to work out what to do when you don’t know what’s coming next. Work Smart Not Hard Tip No. 9 in a series written for Indie Cambs One way to feel more in control is to focus on what’s important and not on […]
What are you *really* selling?” Someone I was mentoring in Drive, the Collaborative Network said they’d been told “You’re trying to sell broccoli when all people want is chocolate”. It shook their confidence and made them wonder if they needed to change what they were doing. I thought the remark missed the point. Chocolate is […]
Do you get sales from social media? If you lost your account what would happen? Work Smart Not Hard Tip No. 8 in a series written for Indie Cambs I’ve been using social media since 2008 and it has had a huge influence on how my business has developed. However, using platforms we can’t control […]