What are you *really* selling?” Someone I was mentoring in Drive, the Collaborative Network said they’d been told “You’re trying to sell broccoli when all people want is chocolate”. It shook their confidence and made them wonder if they needed to change what they were doing. I thought the remark missed the point. Chocolate is […]
Do you get sales from social media? If you lost your account what would happen? Work Smart Not Hard Tip No. 8 in a series written for Indie Cambs I’ve been using social media since 2008 and it has had a huge influence on how my business has developed. However, using platforms we can’t control […]
Over 4 million people in the UK created their own job. More people start a business because they want to be their own boss and have choice over how they spend their time than for any thought of making a fortune or creating a business empire. Micro businesses continue to dominate the UK with 74% […]
Wherever we’re standing, it’s always interesting to find out how other people see things. Work Smart Not Hard Tip No. 7 in a series written for Indie Cambs Perspective and perception determine every aspect of life. Perspective is our point of view and perception is how we interpret that view. The reason two people often […]
Do you set a goal for the end of each year or are you a “go with the flow and hope for the best” sort of person? Work Smart Not Hard Tip No. 5 in a series written for Indie Cambs Lots of people don’t set goals or make plans because they think they’re setting […]