Entries by Ann Hawkins

How to avoid the “latest shiny thing” trap.

Are you always looking for the right answer, the right method, the right app, the right habit, the right piece of wisdom? Work Smart Not Hard Tip No. 15 in a series written for Indie Cambs Someone I’ve known for many years recently became a client. His avid consumption of business books and podcasts has […]

The benefits of imaginary employees and A.I.

If it’s just you in your business, imaginary employees can provide lots of benefits! Work Smart Not Hard Tip No. 14 in a series written for Indie Cambs The idea of imaginary employees has been around for a long time. I’ve had lots of clients who invented Brenda from Accounts or David from Customer Service. […]

Important news for SEO / Google search

Google is devising radical search changes to beat A.I. rivals Since Bing made it clear that it was investing in A.I. to challenge Google’s stranglehold on search it was only a matter of time before something like this happened. From an article in the New York Times comes this: • Google ‘panicked’ when Samsung suggested […]