Entries by Ann Hawkins

Why should a small business use email marketing?

Helen Lindop was invited to give a talk on the benefits of email marketing for small businesses to members of Indie Cambridge. Helen works with small businesses on email marketing strategy, training, management, and set up. Her website www.helenlindop.com has lots of tips and ideas for how to use email marketing effectively. These are the […]

What do you expect?

I’ve been having some interesting conversations about managing expectations and how making assumptions can lead to all sorts of problems. Most work smart habits are about being very clear about what you want. Clear communication lets everyone know, so that there’s no second guessing. Everybody wins. If someone asks you to so something and you […]

Do you really know what people want?

Are you guessing, making assumptions or do you just think you know best?   “She won’t want to be bothered at the weekend. I’ll wait till Monday and she’ll thank me for that.” “This document is way to long. I’ll just cut some of it and he’ll be grateful.” “They asked for this AND this […]