Powerful testimonials really do persuade people to buy. We all like to see proof of how good something is before we buy it. We want to see if the people who bought it are like us (have the same problems, needs, desires or aspirations). We like to see if we’re in the same tribe, group, clan, […]
There are lots of great stories about friends who start businesses and have fun while they make money. What isn’t so well known are the disagreements, disappointments and misunderstandings that can lead to either the business or the friendship biting the dust -sometimes both. I was asked by Harry Wallop, FT Journalist for a comment […]
Priorities come up a lot in my conversations with clients. Janet wonders why a prospect hasn’t answered her calls a couple of days after she’d left a message. Frank is perplexed that he’d been chasing up repeat work from a client with no success, yet when he met them by chance at a show, […]