Price is about perception

When you buy something expensive, what are you really buying? It was Christmas. We’d been in the bosom of our family for several days. We exchanged that look that said, “Let’s escape!” He said, “Where do you want to go?” I said, “Somewhere that sells extravagantly expensive cocktails.” We’d just left a house with a […]

Six lessons to build a £200k a month revenue.

How do you come up with that killer business idea? Rob Percival was a maths teacher who did a bit of coding on the side, building websites and dabbling in being an entrepreneur. Over a period of eight years he created a few businesses that didn’t work (Homesexchange.org anyone?) and two businesses that between them […]

Count your beans!

What really counts in business?” I recently read how the Chairman of advertising giant Saatchi & Saatchi tells his corporate bean counters that employee and customer loyalty grows not from reason, but from the heart. He says: “Not everything that can be counted counts, and not everything that counts can be counted.” He uses the quote […]