What if you’re just not interesting?

Can you just be yourself? What if you’re shy, terrified, tongue tied or just don’t come across well? When I talk to people about engaging with an audience, either in person or on social media, the issue of authenticity often comes up. It seems that some people think being “authentic” means you have to be […]

Is purpose just a marketing tactic?

Are purpose led businesses more successful? The purpose of every business is to make a profit. Most do this by solving a problem or creating delight, and this is what their customers pay for. It could be argued that every business makes the world a better place for its customers but some now declare that […]