Work smart not hard

This on-line programme has helped hundreds of business owners make more profit without working 24/7.

The programme includes a workbook and extra resource sheets for each module.
When you complete each worksheet, you send it back to me for review and discussion by email.
Its an easy way to get personal mentoring at a fraction of the cost and at your own pace.

There are eight modules in the programme. You’ll have all of the materials for future reference so that you can use them as many times as you like.

  • As well as  23 Worksheets, you’ll get links to 30 Extra Resource Sheets, case studies and discussions that add depth to each topic and give you lots of practical examples of the lessons in action. It won’t be long before you start to see a real difference in the way you work.
  • 8 Workbooks
  • 23 Worksheets
  • 30 Extra resource sheets

To discuss how to start the programme please email me
All workbooks with mentoring included £499.00

Prep work: Plan to Change
The reason so many people fail to do on-line courses is because most programmes miss out this essential step. Learn how to plan to change and make time for the programme BEFORE you start it – and you’ll get much better results from the rest of the programme!

  • Planning your time
  • You can’t change in isolation

Extra Resources
Another day, another dollar
Change. It’s not easy

Module 1: Build Your Foundation
This lesson lets you decide if you have The Six Building Blocks for Success in place and what to do if any are missing. You’ll define exactly what you’re aiming for and see what changes you need to plan for to get there.

  • The building blocks for success
  • Start with the end in mind
  • The transition from starting, to growing a business
  • Setting and achieving goals
  • Setting up your support team.

Extra resources
Are purpose let businesses more profitable?
Success in business is not about passion


  1. Building blocks for success
  2. Exit strategy and business purpose
  3. 3. Planning to manage growth
  4. Goal setting
  5. Building your support team.

Module 2: Sell with Integrity
Are you solving a problem or creating delight for your customers? Find out how to use the most effective techniques to identify and reach your ideal clients. Create trusted relationships and an army of delighted fans.

• CRM Systems
• The sales Funnel
• How to describe what you’re selling
• Sales Conversations
• Your sales proposition

Extra resources
Trust is built in your behaviour, not in your message
How to describe what you’re selling
How to build an on-line audience for your product or service
Pay Per Click Advertising and Landing Pages
Pricing Strategies
Social Selling and Social Listening
Hiring Sales People
The Fear of Turning Down a Sale


6. Attracting people into your sales funnel
7. How to describe what you’re selling
8. How to get more sales per customer
9. Define your sales proposition

Module 3: Increase Profits
The number one reason why businesses fail is running out of cash. Learn to love managing your finances with some simple but effective tools and techniques. Understand how to find and focus on the most profitable activities in your business and why your own attitude to money could be holding you back.

  • The easiest way to increase your profit
  • How small changes can improve your profit
  • The discount myth
  • Why cash is all important and how to control it
  • How to find the most profitable activity in your business
  • How to manage regular financial activities

Extra resources

How to keep track of regular payments like VAT, PAYE and Corporation Tax
Where to access more finance when you need it
How much is an ice cube worth?


10. How to Increase Your Profits
11. A simple Cashflow template
12. Fixed and Variable Costs
13. Focus on the most profitable activities
14. Regular Financial Tasks


Module 4: Have Time for Everything
Business owners say that what holds them back is not having enough time. By understanding your own most productive preferences you can change this and have enough time for everything you need and want to do as well as knowing the true value of “re-creation” time.

  • Why being early is the best time management tip
  • Urgent v Important
  • That overwhelmed feeling
  • The myth of multi-tasking
  • Re-Prioritising
  • Analysing how you REALLY spend your time
  • Making time to be happy.

Extra resources

How to deal with procrastination
How to make decisions
How to be Happy


15. Time Management Tool
16. Understanding your procrastination habits
17. Strategies for dealing with overwhelm and interruptions
18. How do you really spend your time
19. Using your time to be happy


Module 5: Use Free Technology
The availability of free and cheap technology has transformed the way we do business and there is no forgiveness for those who don’t make the effort to keep up. Learn how to choose the right approach for your business and how to stay on top of fast changing developments

  • Keeping up to date
  • No such thing as free
  • Software as a Service
  • Back office tasks
  • Daily work tasks
  • Marketing/ Lead Generation

Extra resources

Cloud Computing
Integrated communication systems
How to choose the right tech


20. How to find the best free technology for your business

Module 6: Don’t Do It Alone
The biggest obstacle to growing and becoming more profitable is when the business owner tries to do everything themselves. Recognise when to outsource, collaborate or hire help and how to manage other people to get the results you need.

  • Letting go
  • Permanent employees v outsourcing
  • Recruiting for skills and attitudes
  • Trust and responsibility
  • Employment and the law

Extra resources

Employing v Outsourcing
The recruitment process
How to outsource successfully
How to attract great people
How to recruit a managing director
Organisational Style
How to build a perfectly formed team in a small business…..and thrive


21. How to decide what help you need in your business

Module 7: Plan your Profitable Future
Using my FREE workbook “How to have your best year – every year” develop an action plan and a support network that will help you to keep building on your success year after year.

  • Setting your personal financial goals
  • Discovering your attitude to money
  • Creating a three year growth plan


22. Personal Financial Goals
23. Three Year Growth Plan

To discuss how to start the programme please email me
All workbooks with mentoring included £499.00

Testimonials for the Works Smart Not Hard Programme

I recommend Ann’s Work Smart Not Hard programme to anyone who is looking for direction and structure in what they do. Having the opportunity to spend time with Ann and benefit from her years of experience helps you to take a step back, look at what you’re doing from a distance and really evaluate where your time and skills are best spent. One of the things that makes this stand out is the fantastic discussion and advice boards that you gain access to giving you the opportunity to continue with what you’ve learnt with the support of others. Andy Boothman, Brand Designer.

I did Ann’s Work Smart Not Hard programme and found it invaluable. No matter where you are in your business, I am sure you will benefit from this course. Given the fact I’ve known Ann for many years, I know that she will do everything to ensure that you succeed in your business. I have no hesitation in recommending this course.
Mary Mansfield Interior Designs

As a one-woman business taking time out to think about ‘where’ I was, where I was going, where I could add value to myself and my customers, this programme was time well spent. Not only is it a great course, but Ann really wants to know how you are doing and the community is great for helping through moments of decision. Would I recommend to a friend? Yes! Angie Moyes FRSA

I can whole heartedly recommend this programme. I did it and it was incredible. It literally changed the way I thought about running my business. Ann’s ability to deliver so much in depth information in a way that is so clear and easy to implement is why I would recommend her to anyone looking to level up their business skills :)
Matt Widgery Music & Commercial Photographer

If you’re running your own business and feel you need that extra kick up the bum, Ann’s your woman! I was able to take stock of what I do, why I do it, and how I could improve and actually continue without burning out. I’m lucky enough to have worked with Ann on a one-to-one basis as well and know that she genuinely wants to help as many people as she can to be successful in whatever they do. I usually try to avoid using the word ‘passionate’ when talking about business, but Ann has passion for what she does by the bucketful: you’d have to be daft not to take this opportunity!
Kathy Salaman Director at The Good Grammar Company

From the moment I met Ann, I knew she cared about my business and was genuinely interested in helping me. Not only does she guide you on the right path and make you think about things in different ways, but she also reasons everything out, making it much easier to understand. I have worked with a number of business mentors but none of them have made an impact like Ann did. I cannot recommend Ann highly enough and I’m hoping I can work with her again in the future! Ann is an inspiration to me and by the sounds of it, to a LOT of others too.
Hannah Purser, MD My VIP Wardrobe

The Work Smart Not Hard programme covers a lot of ground but is presented in a well organised manner. It helped me to identify the core areas of my business to focus on for best results as well as which areas would be better outsourced. Since I completed the course I have successfully cut a lot of fat from my schedule, allowing me to concentrate on distributor recruitment and product improvement. This has already resulted in increased sales. Highly Recommended.
Andy Stevens, Director, Enduring Solutions Ltd

Having done the ‘Work Smart, Not Hard’ when my business was 14months old I was keen to see what the next steps were. I discovered numerous ways in which I could grow my business. I would highly recommend this programme to others. Ann is a positive and inspiring coach and the programme was incredibly worthwhile.
Hazel Cottrell Director, Creative Content Company,

The ‘Work Smart Not Hard’ programme was a great experience and distinctly beneficial as I came out of it with action points on growing and progressing my business. I am currently putting most of the ideas into action.
Dominic Oneyrian Dexcel Solutions Ltd

I jumped at the chance of accessing the Work Smart Not Hard course. The course helped me to realise that I didn’t have to compromise, where my skills would be of most value and to plan a more ambitious and inspiring future. Thank you Ann.
Susan Reade BSc(Hons), DipM, MA. Managing Director Insight In Context Limited 

Ann has been a true source of inspiration for me. Not only is she great company, being a lady with a lovely sense of humour, she also has the ability to quickly understand a variety of different business models offering timely advice that is clear, concise and very, very sensible.
Yasmin Chopin, Interior Designer