Blogging is more important than its ever been.
I keep being asked “Now that I can’t reach my fans on Facebook (because of the algorithm changes), what should I do?
Many people who already had a blog have closed their Facebook pages and asked their fans to follow their blog instead. People who didn’t have a blog are having to start from scratch to build up a following but many still don’t appreciate the benefits of having their own “owned” domain and of collecting data that gives them a mailing list.
There are several ways to earn money from blogging, directly or indirectly, and they all rely on building up an audience. This is an interview with Martyn Sibley who talks about the three basic models of earning money from blogging and why he had to change from his original strategy to an alternative that will enable him to create a more sustainable revenue.
We also touch on creating value, the importance of persisting and how to maintain your creativity. (If you haven’t heard of Martyn, he is one of the most inspirational people I’ve ever met, a true adventurer with a thirst for life, love and vodka!)
The main benefit of blogging, whether you want to earn money from it or not, is to gather an email list of people who like your stuff; a list that is in your control, that no-one can take away from you and that you can use to promote your business in lots of different ways.
Another important aspect is to bring people to your own web real-estate and not a platform controlled by someone else; a place where you decide how it looks, what content to create and what is advertised (if anything). Why would you give all this away?
I’ve been doing this since 2005 and have built my business through blogging so if you’d like to know more, just ask!