Do you know ‘why’ you do what you do in business?
Most people know ‘what’ they do in business.
Most people know ‘how’ they do it.
There’s quite a strong suggestion (mostly from Simon Sinek) that you should also have a strong ‘why’ that should have a ‘higher purpose’.
Your ‘why’ may be as simple as wanting to make money, to be your own boss, to have some freedom, or to do your own thing.[pullquote] If your ‘why’ doesn’t involve making money you shouldn’t be in business! [/pullquote]
It doesn’t have to be a ‘higher purpose’ or ‘to change the world’.
It’s enough to provide something that other people find useful of delightful – and are prepared to pay for.
When you make profit you can choose what you do with it.
You can use it to make a difference or change the world – and you can do that in private – it doesn’t make your business any less relevant.
Be proud of what you do even if your business is only making a difference to you and your happy customers.