Yoga by the sea

Why passion isn’t enough


Success in business is not about passion.

Of course it’s great if you love what you do.

Of course it’s great if you work for a purpose other than to make money.

These are bonuses.

What makes a business work is the boring stuff.

Does anyone want to buy what you want to sell?

Are these people prepared to pay the price you need to charge to make a profit?

How long will it be before the profits come in?

Do you have enough money to invest in the business until then?

Don’t be sucked in by sentimental, simplistic statements like “Do what you love and the money will follow”.

It’s just not true.

Start a business without doing the basics and you’ll end up with broken dreams and a pile of debt.

Get the basics right then proceed with passion and the results will be very different.

If you’d like help getting the basics right, so that you grow a profitable business, contact me now!


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