Say no.

I read this by Boris Veldhuijzen van Zanten, CEO and Managing Editor of The Next Web and thought it was worth developing:

“According to Jony Ive, there was one exercise that Steve Jobs reminded him of every single day – the practice of saying ‘no’.

At least once a day, Jobs would confront Ive and ask him “How many times did you say ‘no’ today?” and then push him to say it even more.”

The point of the exercise is to stay focused. It’s easy to get distracted and say ‘yes’ to everything that comes your way.

Sometimes you don’t even have to say ’no’ to other people, you need to say it to yourself.

Say ‘no’ to allowing yourself to procrastinate.

Say ’no’ to coming up with excuses on why you can’t do the thing you promised yourself you would do.

Say ’no’ to letting your insecurities and fears rule you.

Saying ’no’ is incredibly hard and sometimes you’ll choose the easier path and just give in. That’s just human nature, and we’ve all been there.

But today you should say ’no’ at least a few times.

Start by practicing this on me.

Hit reply and tell me what you say no to today!

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