Do you know ‘why’ you do what you do in business?
Most people know ‘what’ they do in business.
Most people know ‘how’ they do it.
There’s quite a strong suggestion (mostly from Simon Sinek) that you should also have a strong ‘why’ that should have a ‘higher purpose’.
Why?
Your ‘why’ may be as simple as wanting to make money, to be your own boss, to have some freedom, or to do your own thing.
If your ‘why’ doesn’t involve making money you shouldn’t be in business!
It doesn’t have to be a ‘higher purpose’ or ‘to change the world’.
It’s enough to provide something that other people find useful of delightful – and are prepared to pay for.
When you make profit you can choose what you do with it.
You can use it to make a difference or change the world – and you can do that in private – it doesn’t make your business any less relevant.
Be proud of what you do even if your business is only making a difference to you and your happy customers.
If you’d like to talk about how to use your why to grow your business, get in touch or say hello on Twitter @AnnHawkins
