The benefits of imaginary employees and A.I.

If it’s just you in your business, imaginary employees can provide lots of benefits! Work Smart Not Hard Tip No. 14 in a series written for Indie Cambs The idea of imaginary employees has been around for a long time. I’ve had lots of clients who invented Brenda from Accounts or David from Customer Service. […]

Getting good answers means you have to ask good questions

How good are you at asking questions? Work Smart Not Hard Tip No. 13 in a series written for Indie Cambs I’m often involved in group discussions where people are so keen to give advice they don’t ask the right questions to know what the real problem is. Back in 1919, the founder of the […]

Time and money – and how to get more of both

Time and money – and how to get more of both – is the constant concern of small businesses Work Smart Not Hard Tip No. 12 in a series written for Indie Cambs In this series of articles I’ve looked at how to improve profits so that you can buy more time by outsourcing, delegating […]

How to prioritise and avoid getting sidetracked  

Do you say you’ll prioritise something and then do other things instead? Work Smart Not Hard Tip No. 11 in a series written for Indie Cambs I was talking to someone – as I do – about why they were always getting side tracked, not doing what they said they wanted to do and letting […]

“You focused too much on revenue and not enough on profit – you’re fired!”

What is the most profitable activity in your business? Work Smart Not Hard Tip No. 10 in a series written for Indie Cambs  I don’t watch The Apprentice (or any show that aims to humiliate people), but I heard a radio clip of Alan Sugar firing a hapless contestant using this justification and for once […]