A one sided love affair

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Are you having a one sided love affair with your business? I hear a lot of people saying they “love” their business – usually as an excuse for why they work 24/7. If your business gives you everything you need in return for your love you can stop reading now and go back to it. […]

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Two important numbers for your business

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1) HOW MUCH DOES IT COST TO GET A NEW CUSTOMER? 2 ) WHAT IS THE LIFETIME VALUE OF A CUSTOMER? A lot of small businesses look at the first number to help calculate what they spend on marketing, but without knowing the second number, it’s impossible to calculate if the first number is good […]

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Step back to grow your business

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This is an extract from an interwiew I gave to The Guardian Entrepreneurs typically share the same vision, to launch a successful business and grow it. It is no secret this usually involves selling more goods and services to new markets. However, as ever, the devil can lay in the detail. According to business advisor […]

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How to get great testimonials

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Powerful testimonials really do persuade people to buy. We all like to see proof of how good something is before we buy it. We want to see if the people who bought it are like us (have the same problems, needs, desires or aspirations). We like to see if we’re in the same tribe, group, clan, […]

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Starting a business with friends? You need this.

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There are lots of great stories about friends who start businesses and have fun while they make money. What isn’t so well known are the disagreements, disappointments and misunderstandings that can lead to either the business or the friendship biting the dust -sometimes both. I was asked by Harry Wallop, FT Journalist for a comment […]

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