“How quickly should you move from idea to action without overthinking it?” I just got asked this question because I was wondering how many people who’ve started podcasts took the time to work out if it was a good idea, or just gave in to an impulse because everybody else is doing it. Thinking something […]
Imagine being a personal trainer at the start of lockdown. Should you take your training sessions on-line? Would people pay for them? How much should you charge? Then along comes Jo Wicks. The guy already has a huge on-line following and here he is offering free classes for kids and attracting millions of people who […]
Most people start a business to have more freedom, more choice and more time.
I’m always being asked how to get more people interested in a business (usually by people with little or no marketing budget). My answer is to build an audience of people who like you and what you do. What’s the difference between an audience and a market? Your audience may not be the people who […]
How do you know you’re worth it? I was helping someone to review their recently formed business. Given his talents and experience we decided that he could easily move away from a generic, low cost offering to a more specific high value one. We started talking about pricing and I introduced the idea of value […]