Is your blog shiny, polished and enticing?
Will the images make me stop and look?
When I scan the page are there enticing headlines that make me want to read it?
If I like what I read can I subscribe to get future posts by email?
If all I see is a sea of grey text I’ll be gone in a heartbeat
You’ve got seconds to draw people in
The main headline is tagged H 1
The rest are H 2
There are two good reasons to use these headline tags.
1) Readers scan a page and pick out headlines. If they’re interesting they’ll go back and read the text.
2) Google and other webcrawlers use the tags to index content so the more relevant your headlins are to your content the better SEO you’ll get.
Pull quotes break up the text and draw the readers in
See related post SEO tips for your blog
Black text on a white background is easiest to read
Your hipster designer may like white on black and, while it can look good, it’s hard to read for any length of time so defeats the object. If your blog default text colour is grey,change it – it’s an easy thing to do.
A semi-transparent background with images behind the text are also irritating. If you want people to read your words don’t put obstacles in the way.
Can I have more please?
Building your own mailing list is one of THE best reasons for blogging. Make it easy for people to subscribe and become regular readers. Most mailing houses (like Mailchimp) give you a code to link your subscribe box to a mailing list.
You can also make it easy for people to share your posts on THEIR OWN social networks by adding social sharing buttons like the ones at the bottom of this post.
Have a call to action at the end of every post
If you’d like help with making your blog work for you or making a plan to grow your business, give me a shout. Check out my testimonials and sign up to get free updates delivered to your inbox as they’re published!
How to build an audience
If you’d like a free six page pdf on how to build an audience for your product or service, just send me an email – you’re welcome!
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