Do you know ‘why’ you do what you do in business?
Most people know ‘what’ they do in business.
Most people know ‘how’ they do it.
Only a fewer people know ‘why’ they do it, yet this is the most powerful.
When we understand our own motivation, when we know that we believe 100% in what we do, it’s easy for other people to connect with us, engage with us and makes selling a product or service that much easier.
Marketing has always been about getting people emotionally involved with a brand, product or service but, however big your budget is, old style marketing is finding it harder and harder to make an impression.
Everyone is sceptical, everyone is cynical.
Advertising and PR only go so far now because consumers now expect exceptional products, value and service.
Because of the internet, they also want to be involved, engaged and listened to.
They are no longer passive receivers of marketing messages, they are active in finding what they need and that includes wanting to feel connected to the brand.
We’ve always been curious about the people behind exceptional brands.
We like to know their stories, what makes them tick, their views and values but now it’s not just the exceptional brands that get this attention.
We want to know this about pretty much everyone we do business with.
The Ancient Greek aphorism “Know thyself”, was apparently inscribed in the forecourt of the Temple of Apollo at Delphi and has been attributed to many Greek philosophers and sages.
If mankind has been struggling with this concept since the days of Plato and Socrates it is hardly surprising that the question “Why do you do what you do in business?” proves a hard one to answer.
What’s your “why”?