Today’s “Don’t talk tosh” award goes to Talk Talk.

The findings of a new survey by Talk Talk Business *apparently* show that absolutely no SMEs in Cambridge are using social media.

I say *apparently* shows because I don’t have access to the data and only to the quote from the Cambridge News.

This declaration is astonishing on two counts:

1) because it is staggeringly, obviously untrue to anyone with half an eye and a squint

and

2) because anyone with the slightest inkling of how to use Social Media wouldn’t need a survey to find this out.

The search tools on Twitter and LinkedIn are valued for their ability to pinpoint pretty much anything you want to know about the participants in these platforms and even a cursory search for “Cambridge UK” will bring up thousands of entries for businesses with lively accounts.

I’m not sure of the motivation behind Talk Talk’s survey and would be interested to know why and how they did it but the result is that the reported findings mean they thoroughly deserve today’s award.