Creating win-win situations

(or, you scratch my back, I’ll scratch yours!)

When I worked in the printing industry many moons ago the prevailing culture was one of conflict. The management thought it was great to get the five trades unions fighting each other and it was hardly surprising that the whole industry collapsed.

A few years later I read The Seven Habits of Highly Effective People by Steven Covey and thought how much the idea of creating win-win situations would have changed the way things were done. Since then I’ve tried to create win-win situations in most things that I do.

THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE

HABIT 4: THINK WIN-WIN

Think Win-Win isn’t about being nice, nor is it a quick-fix technique. It is a character-based code for human interaction and collaboration.

Most of us learn to base our self-worth on comparisons and competition. We think about succeeding in terms of someone else failing–that is, if I win, you lose; or if you win, I lose. Life becomes a zero-sum game. There is only so much pie to go around, and if you get a big piece, there is less for me; it’s not fair, and I’m going to make sure you don’t get anymore. We all play the game, but how much fun is it really?

Win-win sees life as a cooperative arena, not a competitive one. Win-win is a frame of mind and heart that constantly seeks mutual benefit in all human interactions. Win-win means agreements or solutions are mutually beneficial and satisfying. We both get to eat the pie, and it tastes pretty darn good!

A person or organization that approaches conflicts with a win-win attitude possesses three vital character traits:
Integrity: sticking with your true feelings, values, and commitments
Maturity: expressing your ideas and feelings with courage and consideration for the ideas and feelings of others
Abundance Mentality: believing there is plenty for everyone
Many people think in terms of either/or: either you’re nice or you’re tough. Win-win requires that you be both. It is a balancing act between courage and consideration. To go for win-win, you not only have to be empathic, but you also have to be confident. You not only have to be considerate and sensitive, you also have to be brave. To do that–to achieve that balance between courage and consideration–is the essence of real maturity and is fundamental to win-win.