Posts Tagged ‘New Business’

Don’t Talk Tosh award

Today’s “Don’t talk tosh” award goes to Talk Talk.

The findings of a new survey by Talk Talk Business *apparently* show that absolutely no SMEs in Cambridge are using social media.

I say *apparently* shows because I don’t have access to the data and only to the quote from the Cambridge News.

This declaration is astonishing on two counts:

1) because it is staggeringly, obviously untrue to anyone with half an eye and a squint

and

2) because anyone with the slightest inkling of how to use Social Media wouldn’t need a survey to find this out.

The search tools on Twitter and LinkedIn are valued for their ability to pinpoint pretty much anything you want to know about the participants in these platforms and even a cursory search for “Cambridge UK” will bring up thousands of entries for businesses with lively accounts.

I’m not sure of the motivation behind Talk Talk’s survey and would be interested to know why and how they did it but the result is that the reported findings mean they thoroughly deserve today’s award.

Posted in Social Media |

Tags: Cambridge News, Cambridge Uk, Cursory Search, Inkling, Linkedin, Motivation Survey, New Business, New Survey, Participants, Platforms, Search Tools, Smes, Squint, Talk Show, Twitter |

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New Users to Twitter for Business

This post was written by Mike Johansson in Social Media Today. You can sign up to this useful blog and read the original post here: http://socialmediatoday.com/

Here are Mike’s useful tips for getting a good start on using Twitter for Business:

1. Make your profile public: You want to connect with people so keep your account open.

2. Choose a Twitter name that is your entire name or at least your first name and last initial or a variation of your name. Be sure your real name is somewhere on your public profile.

3. Fill in your location with your real location: This will connect you with others in your area with whom you can network in real life.

4. Work on your bio so that it says something about your professional activities and aspirations but also displays a little of your personality. You’ve got 160 characters – choose them wisely.

5. Choose an avatar photo that is more face than anything else: Avoid the temptation to try to be too cute. Your genuine face shot is part of who you are.

6. Choose your link URL wisely: If you have a website or blog link to that or to you Linkedin or Facebook Business Page.

7. Start following others slowly: Find relevant people in your business or with related interests and follow just a very few at a time. There is no science to this but try not to follow lots more people than those who follow you.

8. Don’t just follow anyone: Following people just because they follow you is not a requirement in Twitter. Following back should be reserved for people you are genuinely interested in learning from and about.

9. Pay attention to others’ tweets: You will learn a lot by just “listening.” When the time is right (you see something you want to comment on or you want to thank someone for sharing something send them an “@” message. These tweets are the beginnings of real conversations with people who may one day become part of your professional network.

10. Retweet judiciously: When you read something that really means something to you or you think some of your followers might appreciate retweet (RT) it. If there is room add a comment to explain why you like it. (My addition – you can’t add comments if you RT from from the twitter webpage).

My additional tip: Start using Hootsuite or Tweetdeck asap as they make using Twitter much easier.

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