Posts Tagged ‘New Business’
How are you using your content?
Are you daunted by always having to create new content?
I often get asked about different ways of promoting a business or getting new business through generating content for blog posts, radio interviews, e books, printed books, free tips, webinars, podcasts, etc., etc.
All of these work on their own but they work even better if they’re linked up and even better than that if the content is generated by your fans, your network or your tribe.
If you need content and, instead of giving just your take on things, you ask other people to contribute and give them credit, you immediately get fans for your work.
The next best thing is to use that content in lots of different ways.
Put the radio recording, podcast or interview on your website or blog, add it to an ebook, turn it into free tips, make it into a training programme. Not everyone accesses things in the same way so make your content as accessible as possible in as many different ways as possible with lots of added but different value.
It has been said that best selling thinker and author Edward de Bono, the father or lateral thinking, mind mapping and creativity, only ever wrote one book but published it in 77 ways.
Some quick tips for engaging people in your work:
- If you have guest writers, interviewers, bloggers they help you to promote what you do.
- If you get people involved in helping to create the content, they’ll rave about it.
- If you link everything you do to your blog or website, that’s good sense.
- If you use lots of social media channels, draw all the activity into one, easy to find, central hub.
- If you turn a series of interviews, blogs or articles into something that people can listen to or buy afterwards, superb.
- If you have any opportunity to give people the chance to comment, question, take polls, enter competitions, submit photos – do it and always give credit.
How have you used these tactics successfully – share them with us in the comments …
Ann Hawkins and the amazing TIG folk can help you grow your business and achieve the breakthrough results your hard work deserves. To find out more, simply click here
Posted in Inspiration | 
Tags: Accesses, Ann Hawkins, Central Hub, Competitions, Creativity, E Books, Ebook, Edward De Bono, Good Sense, Guest Writers, Interviewers, Many Different Ways, Media Channels, Mind Mapping, New Business, Podcast, Polls, Printed Books, Radio Interviews, Thinker, Tribe | 
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Don’t Talk Tosh award
Today’s “Don’t talk tosh” award goes to Talk Talk.
The findings of a new survey by Talk Talk Business *apparently* show that absolutely no SMEs in Cambridge are using social media.
I say *apparently* shows because I don’t have access to the data and only to the quote from the Cambridge News.
This declaration is astonishing on two counts:
1) because it is staggeringly, obviously untrue to anyone with half an eye and a squint
and
2) because anyone with the slightest inkling of how to use Social Media wouldn’t need a survey to find this out.
The search tools on Twitter and LinkedIn are valued for their ability to pinpoint pretty much anything you want to know about the participants in these platforms and even a cursory search for “Cambridge UK” will bring up thousands of entries for businesses with lively accounts.
I’m not sure of the motivation behind Talk Talk’s survey and would be interested to know why and how they did it but the result is that the reported findings mean they thoroughly deserve today’s award.
Posted in Social Media | Tags: Cambridge News, Cambridge Uk, Cursory Search, Inkling, Linkedin, Motivation Survey, New Business, New Survey, Participants, Platforms, Search Tools, Smes, Squint, Talk Show, Twitter | No Comments »
New Users to Twitter for Business
This post was written by Mike Johansson in Social Media Today. You can sign up to this useful blog and read the original post here: http://socialmediatoday.com/
Here are Mike’s useful tips for getting a good start on using Twitter for Business:
1. Make your profile public: You want to connect with people so keep your account open.
2. Choose a Twitter name that is your entire name or at least your first name and last initial or a variation of your name. Be sure your real name is somewhere on your public profile.
3. Fill in your location with your real location: This will connect you with others in your area with whom you can network in real life.
4. Work on your bio so that it says something about your professional activities and aspirations but also displays a little of your personality. You’ve got 160 characters – choose them wisely.
5. Choose an avatar photo that is more face than anything else: Avoid the temptation to try to be too cute. Your genuine face shot is part of who you are.
6. Choose your link URL wisely: If you have a website or blog link to that or to you Linkedin or Facebook Business Page.
7. Start following others slowly: Find relevant people in your business or with related interests and follow just a very few at a time. There is no science to this but try not to follow lots more people than those who follow you.
8. Don’t just follow anyone: Following people just because they follow you is not a requirement in Twitter. Following back should be reserved for people you are genuinely interested in learning from and about.
9. Pay attention to others’ tweets: You will learn a lot by just “listening.” When the time is right (you see something you want to comment on or you want to thank someone for sharing something send them an “@” message. These tweets are the beginnings of real conversations with people who may one day become part of your professional network.
10. Retweet judiciously: When you read something that really means something to you or you think some of your followers might appreciate retweet (RT) it. If there is room add a comment to explain why you like it. (My addition – you can’t add comments if you RT from from the twitter webpage).
My additional tip: Start using Hootsuite or Tweetdeck asap as they make using Twitter much easier.
Have a comment? We’d love to hear them below:
Posted in Social Media | Tags: 160 Characters, Aspirations, Blog, Business Page, Business Post, Conversations With People, Face Shot, Followers, Nbsp, New Business, Pay Attention, People, Personality, Photo, Professional Activities, Professional Network, Profile Public, Public Profile, Science, Sha, Start Business, Talents, Temptation, Twitter, Variation | No Comments »
