Posts Tagged ‘Networking Event’
What ‘s the most innovative way to use a great testimonial?
Liz Weston of Weston Communications had just received a great testimonial from a client and we were discussing innovative ways to use it, other than the obvious; ” stick on your website”.
Here are some ideas we came up with (some of them weren’t printable!)
Print it
Frame it
Hang it on the office wall
Paper the loo with it
Put it in your marketing pack
Have it tattooed on your arm
Have it printed on gift boxes and use them for client gifts
Have it printed on cup-cake papers and take them, with cakes, to your next networking event
What other ideas are there? Leave us your suggestions below!
Posted in Inspiration | 
Tags: Cakes, Client Gifts, Cup Cake, Gift Boxes, Loo, Marketing, Networking Event, Office Wall, Testimonial, Wall Paper, Weston | 
9 Comments »
If you weren’t afraid of failure
What would you attempt if you knew without doubt that you would not fail?
Michael Markham is a remarkable man. Abandoned by his mother and brought up in Barnardo’s home, he was fostered by a family he didn’t like and became disruptive, ending up in Borstal and finally given the option of joining the army or going to prison.
Some years later when he was faced with accepting that he would be out of work because the company he worked for was bankrupt, he alone of all the employees decided to save the business. When I asked him what made him think he could buy and run a company he told me that it wasn’t so much a belief that he could do it as a lack of fear about what would happen if he didn’t. He has experienced having nothing and survived.
So, as he wasn’t afraid of failing, he just went ahead and did it. He turned Stanair Industrial Doors into a multi-million pound enterprise and along the way, learned what he needed to learn to make it work at each stage of development.
Henry Ford famously said “Whether you believe you can do a thing or not, you’re right” This is because the sub-conscious mind accepts what it is told whether those beliefs are useful to us or not.
Why do so many people wait until they face ruin before they decide to become successful? Maybe it’s because when they have nothing to lose, as in Michael’s case, the fear of failure is no longer significant. “I can’t” becomes “I will” and the belief is strong enough.
What would you attempt if you absolutely knew you couldn’t fail?
Posted in 12 Steps to Success | Tags: Attempt, Belief That, Borstal, Brooks, Diary, Doubt, Fear Of Failure, Ford, Going To Prison, Henry Ford, Industrial Doors, Inspired Networking, Joining The Army, Michael Markham, Networking Event, Remarkable Man, Sanjay Shah, Stage Of Development, Sub Conscious Mind | 1 Comment »
